You need to get traffic to your site. Traffic just means how many visitors you have. Getting people to come to your site is one of your most difficult tasks as a Web designer. Usually, the first step is to submit your site to search engines. Let’s start off with Yahoo.com, which is second only to Google these days. Unlike Google,Yahoo allows you to suggest a site directly to their search engine.
First, go to yahoo.com and scroll to the bottom of the page. Click on How to Suggest a Site. On the resulting page, you can either pay to submit your site or not. Of course, paying will get you better results, but you probably want to do it for free.
Yahoo
The next page requires you to sign into Yahoo.com. If you don’t have a Yahoo account, you can sign up for free. Then, just type your account information into the box and log in. You’re now at the first step to submitting your site. You need to type your URL into this box, including the www and the .com. Then wait until the next page is loaded. This is a confirmation page that says your URL is now on the list of sites Yahoo will crawl.
In a few weeks, people can search for your site on Yahoo! Now let’s talk about what happens when you search for something on Yahoo. Let’s say you own an Apple iPod and you’re looking for an iPod case. Just go to Yahoo and search for “best iPod case.”
What do you see? A bunch of results related to your query. And of course, the iPod case that I designed is #2 in the results. So what just happened? The Web crawler crawled my page a few months ago, and it noticed a link to my iPod case. It then compared this link with links from other sites, and it found that there were dozens of sites that were linking to my iPod case. Once it saw this, it recognized my site as a popular one and moved it to the top of the results page.
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Google
Google does the same thing, but without giving preference to sites that you submit.
You can submit your site by going to http://www.google.com/addurl.html, but it probably won’t appear very high on the results page.
So how does Google work if it doesn’t give preference to pages that are submitted through its Add URL service? Google actually does something called crawling the web sort of like what Yahoo did, but to a much larger degree. Google starts with the base of pages that it’s stored in its database, and then it follows all of the links attached to all of those pages. It records the number of times each individual link appears on the entire Internet, and the pages with the most links appear at the top of the results. This means that if you want your page to be popular, you need to get other people to link to it. Let me tell you a story about traffic and page results. Remember that iPod case I told you about? I made it out of a sock.
Obviously, this was a pretty funny invention, so I put it up on eBay to sell it. At one point, the auction hit more than 100 bucks and got a lot of attention. Lots of really famous blogs (Web logs) around the country started posting links to it. Google noticed these links and recorded them.
Once it made a crawl through the Web and saw how many links I had, it shot my page to near the top of Google. Now I’m pretty high on the list if you search for “best iPod case” or “Maneesh.” So you probably want to get a lot of people to link to you.This can be relatively difficult, unless you have a product worth linking to. However, a lot of times you can make deals with other Web masters, where you link to their site and they link to yours.This is especially common with fan sites, like sites for videogames or card games.
To trade links with another Web master, you simply need to e-mail them. Go to other Web masters’ sites, get their e-mail addresses, and ask if they want to trade links. Do it politely, and there’s a good chance that they will. Once you get a lot of links, Google will recognize your page and shoot it to the top. Another thing that Google checks is the number of times your page is updated. If you update it daily, you’ll have a higher rating than sites that don’t update as often.
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